This book Innovative Marketing Strategy : Balancing Commercial Goal and Corporate Social Responsibility emphasizes specifically at marketing strategy and, in particular, the strategy concerning the formulation and implementation of the marketing mix.
It incorporates technical papers and proceedings of National Seminars and Workshops conducted by LALA LAJPATRAI INSTITUTE OF MANAGEMENT during the year 2008.2009.
Synopsis :- Management Schools in India have been doing a great job management education, producing very good employable managers so crucially required to strengthen and take forward India's development process.
Editors :- Dr. Kamal Gupta, Dr. V.B. Angadi, Dr. M.R. Das
Sponsors :- LALA LAJPATRAI INSTITUTE OF MANAGEMENT, MUMBAI NATIONAL BANK FOR AGRICULTURE AND RURAL DEVELOPMENT, MUMBAI
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